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Mira Watch Swiss Classic, From 350 Light Years Today's spark Tomorrow's sparkle

Space is mysterious. So is time.
Seconds. Minutes. Hours. Or light years.
Space going through time. Time going through space.
Time passed. Time began.
Time takes place now for a legend again.

About MIRA

In 1596, a giant and powerful binary red star 350 light years away from the Earth, residing amidst the constellation of Cetus, was discovered by astronomer David Fabricius and later named by Johannes Hevelius in 1662 as "MIRA", meaning "wonderful" and "astonishing" in Latin.

The name "MIRA" was selected and registered in Switzerland in 1896 as a brand of timepieces. The brand did live up to the connotation of its name, and produced exquisite timepieces that are light years ahead of its time and people's imagination. Notable among MIRA's masterpieces is an automatic watch released in 1940's. This timepiece houses a Felsa Bidynator caliber whose rotor works in both directions, and hence this is probably the predecessor of all modern automatic watches. Moreover, the movement is equipped with a swan-neck regulator, a detail usually only found in expensive chronometer.

The exquisite and stylish ladies watch design take the brand to enter a new era

The New Merveille de l'espace collection.

Switzerland, 18 March 2010 - Time and space are interconnected in such a way that it would be impossible to imagine one without the other. The repeated movement of celestial bodies, such as the Sun, the Moon and the Stars, gives rise to mankind's initial notion of time and at the same time, provides a way of measuring time.

In 1596, a giant and powerful binary red star 350 light years away from the Earth, residing amidst the constellation of Cetus, was discovered by astronomer David Fabricius and later named by Johannes Hevelius in 1662 as "MIRA", meaning "wonderful" and "astonishing" in Latin.

The name "MIRA" was selected and registered in Switzerland in 1896 as a brand of timepieces. The brand did live up to the connotation of its name, and produced exquisite timepieces that are light years ahead of its time and people's imagination. Notable among MIRA's masterpieces is an automatic watch released in 1940's. This timepiece houses a Felsa Bidynator caliber whose rotor works in both directions, and hence this is probably the predecessor of all modern automatic watches. Moreover, the movement is equipped with a swan-neck regulator, a detail usually only found in expensive chronometer.

What's interesting about MIRA, the star, is that it's a variable star, which means its brightness changes over periods of time. And coincidentally, the brand MIRA also went through a gloomy period in its watchmaking history just as its celestial namesake. Nevertheless, it's just a matter of time that MIRA, will shine again and capture the world's attention. And with its new watch collections to be premiered at 2010 BaselWorld, that day is coming. A star is re-born.

The magnificence of the universe is beyond words. One magical astronomical phenomenon is planetary conjunction whereby an astronomer, with his telescope, may note celestial bodies in our vast galaxy appearing adjacent to each other. And occasionally, in an once-in-a-lifetime convergence of three or more, our astronomer may even witness them orbiting close enough to create what is called a syzygy in astronomy; a unity through the alignment of three or more celestial bodies. Inspired by such rare and auspicious phenomena, MIRA now presents its new Merveille de l'espace collection.

The stately stainless steel case measures 42mm in diameter. The upper part of the multi-layered dial is enlivened by engraved Guilloché patterns, radiating from the center in a simulation of the dazzling light of stars.

The lower part of the dial is available in two variations, namely, the blue aventurine and the white mother-of-pearl models. Each perfectly cut piece of aventurine dial is unique that the natural sheen imparted by the powdery substance differs from one and other in quantity and distribution. Through special mining and delicate processing, each blue aventurine dial forms a unique and picturesque sky landscape. And the natural texture of the mother-of-pearl dial resembles the splendid and awe-inspiring nebula in the universe.

Just as fascinating as the ingenious layout of the dial: The stepped hour sub-dial at 12 o'clock is made of brushed metal. The center 60-second disc seems to be floating in air, sitting atop the other two sub-dials. Whereas, the 60-minute retrograde adds more dynamism as a whole. The linear arrangement of the three sub-dials, plus the MIRA star logo on the top, represents the syzygy of four celestial bodies, of which MIRA is the brightest one. This spectacular design offers us an exclusive space-experience on our wrist.

With an automatic mechanical movement combining durability with precision, a fluted crown ornamented with a diamond, multi layer anti-reflective coating sapphire crystal, crocodile designer-strap with push button clasp and water resistance to 50 meters.

Watch Specifications

The Merveille de l'espace collection

The New Fée Céleste collections

Switzerland, March 18, 2010 - Today at BaselWorld, MIRA is excited to launch its new ladies' watch collection - Fée Céleste. The collection is a combination of elegance, stylish and retrograde technology. MIRA's innovative designers and talented watchmakers add surprises to a simple functional watch and turn it to a story-telling timepiece.

The ladies' mechanical watch has come into its own in the last few years. Intrinsically feminine, MIRA introduces three Fée Céleste collections. This beautiful and functional wrist accessory is available in two versions: one boast case made of stainless steel embellished with 18k rose gold, and the other is made of purest stainless steel. The case measures 43mm in diameter, which is quite an audacious dimension for ladies' watches. But don't look at it askance; over-size doesn't necessarily spell "masculine" or "avant-garde". And to break that stereotype, the Fée Céleste collection speaks to the ladies' at the forefront of fashion.

The M107 style is the hero product from the collection. The inspiration came from an article of swans that MIRA's designer discovered on a casual occasion. Swans are also known a;s "Love-bird", they are a symbol of "True Love". They will never leave one another once they became a couple. This tale portrayed the graceful movement and romance about swans. MIRA's designer has illustrated the beauty and purity of swans on the watch for every woman to admire.

The 18k rose-gold bezel, precision-drilled, is manually set with 80 sparkling diamonds. Faring red topazes are found on the lugs; a feminine touch reminding us the color of the star MIRA. Also glittering on the crown is a diamond set at the center of the brand's star logo.

The black mother-of-pearl dial is transformed into a piece of art by MIRA's talented watchmakers and jewelers. With its fabulous diamond-tiara between 8 and 9 o'clock, and its gorgeous layered feathers crafted with diamonds and mother-of-pearl, the curving, bejeweled (totaling 72 diamonds) image of a swan floats gracefully around the dark lake of the dial, waiting for her love one to arrive, this is a simple love story that every woman always been waiting to happen. MIRA's collections always bring people lots of imaginations.

A retrograde minute arc on the tip of the swan's tail, rarely seen contrivance on ladies' watch, adds fun and surprise to time reading. In the background is the sparkling black aventurine, inspiring the wearer's imagination of a star-studded night sky. To complete the splendor, the hour display at 12 o'clock is picked out with 12 brilliant diamonds, they are sparkling in a way that just like 12 shining stars. And the brand's star logo stands out in the sky, representing one of the brightest variable stars in the universe, the MIRA.

In the heart of the watch is an automatic mechanical movement. The toughened, non-reflective sapphire crystal provides protection for the dial and easy reading. The watch comes with a crocodile leather strap, in bold dye colors, together with a diamond-decorated deployant clasp with pushers. The total weight of diamonds on the watch is 1.31 carat, and it is water resistant to 50 meters.

Watch Specifications

The Fée Céleste collection