About Us

Established in 1896, the Swiss watch brand MIRA was born with an inextricable connection with the Universe: its name was derived from a star, namely, a giant and powerful red binary star 350 light years away from Earth, residing amidst the constellation of Cetus. The star was discovered by astronomer David Fabricius in 1596 and later named by Johannes Hevelius in 1662 as “MIRA”, meaning “wonderful” and “astonishing” in Latin.

MIRA today carries a 4M logo standing for Miraculous, Marvelous, Magical and Magnificent. These characteristics perfectly fit with its latest watch collections.


 
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