Brand History

MIRA watch was established in Switzerland in 1896 and it was born with an inextricable connection with the Universe. Its name was derived from a giant and powerful red binary star, which is 350 light years away from Earth residing amidst the constellation of Cetus. The star was discovered by astronomer David Fabricius in 1596, later named by Johannes Hevelius in 1662 as “MIRA”, meaning “wonderful” and “astonishing” in Latin. With the attributes of the star, MIRA is drawing the world’s attention with a combination of sophisticated, innovative, and remarkable quality watches with intelligent design and craftsmanship. MIRA today carries a 4M logo representing for Miraculous, Marvelous, Magical and Magnificent. These characteristics perfectly fit with the brand’s identity.